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    Monday
    14Sep2009

    The Secret to Improving Your Beginner Internet Marketing Copywriting Over Night

    I hated English as a high school and college student. English is one of the most difficult languages to learn. How do I know this? My first language was French. The rules of the French language are logical and very easy to learn.

    English on the other hand, is a language of exceptions. As soon as you get one rule, then you must learn all of the exceptions to the rule. And there are lots of those.

    To survive and excel in the academic world, though you have to master these rules of grammar and then apply them to your writing. Mr McCarthy, my sophomore high school English teacher, taught me these and with time and perseverance, I became quite the expert at applying good English grammar.

    Fast forward to today.

    Now, I use my writing, or should I say copywriting, for the Internet. Yippee, no Mr McCarthy hanging over my shoulder and critiquing my writing.

    But, guess what? He lives on. You ask, How? All of those pesky rules that I hated, are really difficult to shake off. I guess, I'm still being the good student.

    What does this have to do with improving copywriting as a beginner internet marketer? Tons. You see, by writing for Mr. McCarthy, I don't write for my audience. That's right. Though all those nasty rules that I needed to learn back in high school served me well then, they don't now.

    And they ain't worth much to you either.

    So to be good at writing for your audience - give it up!

    Rebuke the little imp that sits on your shoulder telling you you have to use good grammar, punctuation, spelling, etc. I know...it's hard to do, but you'll have more fun in the long run and probably generate lots more online business leads.

    So this little secret, giving up all those rules that you learned in English and had to apply in your essays, composition tests and what not....I officially absolve you from their bondage.

    So now, you can really start to write for your prospects.

    Here are a few other things that will help you improve your copywriting:

    • Be YOU. You must find your own voice and to heck with anyone else. You'll attract leads that are unique to you and who you are.
    • Be fun and interesting. Nothing hooks your reader better than a great story.
    • Be clear and concise. Nothing will make your readers run away faster than a long boring dissertation.
    • Write the way you talk. As you write, read it outloud to see if you would speak the way you are writing.

     You can learn lots more stuff about copywriting and building your online business at Renegade University. Take your free tour NOW.

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